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Home » Our Story

our story


We are a family owned company that cares about you and your family, and are driven to design and create effective natural skincare products that help and nurture people to become beacons of brilliance.

Meet Matthew and Julene, the owners of Cropps NZ and the creators of Bees Brilliance skincare.

Matthew was born with beekeeping in his veins. The fourth generation of honey makers, he grew up watching his father tend to the family beehives.

Whilst he had a successful career in aviation, a tramping trip to the Hollyford Track in Milford Sounds changed Matthew’s path. It was here he met his wife Julene, who shared Matthew’s passion for nature. It wasn’t long before the beautiful lands of Nelson called them home.

Matthew’s father had developed the world-famous Royal Nectar Bee Venom Mask. Knowing they had something special, Matthew and Julene launched themselves into learning more about honey-based skincare.

Living in a remote part of the world has allowed Matthew and Julene to dedicate themselves to gaining an expert knowledge of bees and honey production. They’ve researched the different compositions of honey and created a range that, when combined with the finest natural ingredients, works as hard as the bees in their hives.

Together, Matthew and Julene founded Cropps NZ Ltd in 2014. Today, they present to you the Bees Brilliance skincare range.

Matthew & Julene Cropp